Direct Marketing Memorandum

This memo is with guess to the current problem as to the proposed shift in marketing scheme for company products. As you have every last(predicate) been made aware, a good word was recently submitted to the Vice President for Marketing with the suggestion being to rear a shoot for-marketing system for the company in order to increase gross sales and productivity levels.Furthermore, the rationale behind this line of thinking was that a transport marketing model would better improve the companys readiness to reach out to customers directly, and being able to address their needs and wants apace and efficiently. This however, is now being contested by some of the major retail merchant clients in our distribution network, especially since it is their perception that this will essentially fall their own sales and marketing initiatives.Not only will it mean cut down orders and client patronizing on their end, it will also effectively foray them of profits and financial sustain ability. It becomes therefore the position of this memo that a via media must be arrived at, since the needs of both parties in this scenario must be taken into careful account. The new recommendation then is as follows the physical composition of a modified direct marketing system similar in nature to the model currently in use by Hewlett-Packard Corp.Instead of evaluate orders on the company site and depriving retailers of their major function, decentralization to a sure degree will be done by forwarding all orders or requests on the site to the retailer systems for processing. While this model reduces limitless profits on the part of the company, as opposed to the original direct marketing one, it would still retain the favor of the retailers in our distribution network, which essentially amount to roughly 60% of all sales operations. This is believed to be the exceed option for the company to take given the current circumstances.