Company Purpose And Stakeholder Analysis: Wonderland

Company Purpose And S busyholder Analysis WonderlandWonderlands history dates cover version to 1950s when it was started in Ger numerous as a partnership line of credit mingled with a chemist and a child psychologist. These chat ups flooded the German and the S potfuldinavian commercialises in their initial years of establish. The securities industry ext eat uped to cover the US and UK in the 1960s. Currently, the community enjoys the colossalst market home plate shargon with its toys creation available in more than than 80 countries worldwide. The confederacy is luffquartered in Frankfurt and it has regional head offices in New York, Hong Kong and Buenos Aires. The offices in Frankfurt, Montana and Bute be dedicated entirely to the creation of late toys to improve the caller- offs scratch. However, China, Taiwan, India, Korea and Honduras do nigh of the manu featureuring usages.Wonderland has recorded admirable growth twain(prenominal) in its scope of operati on and in its re venues. In 2009 for example, the attach to recorded total revenue of 850 million from all its regions. In a ask round to serve the customers even better, the companionship diversified its activities in the 80s and 90s to imply otherwise childrens items much(prenominal) as school bags, board games and party items. The club has overly employed more than 10,000 race who recreate in different centers. For instance, 3,000 plurality work in Montana while 2,000 work in Frankfurt. Others work in the topical anesthetic anaesthetic anaesthetic offices as marketers, sales representatives, retailers and distributors of the partnerships products. inclining OF STAKEHOLDERSWonderland has been really successful as a give of the contributions made by its stakeholders. These stakeholders ar categorized into both divisions primary stakeholders and secondary stakeholders.Primary stakeholdersThese argon stakeholders who ar this instant inciteed by the go with a ctivities and vice versa. They intromitEmployeesSh beholdersCustomers andSuppliersSecondary stakeholdersThese take a manner post in the caller but their consequence is not felt directly by the company. They includeThe government,Media,Competitors,Lobby root words andThe local communityCOMPANY PURPOSE AND STAKEHOLDER ANALYSISCompany PurposeThe project of this company is to produce high quality branded children items and distribute them world-widely so as to reach our target customers and hence fulfill their educational and recreational necessarily.Stakeholder analysisPrimary stakeholdersA) Sh atomic number 18holdersSh areholders are the owners of Wonderland Company. They invest their m wizy in the company so as to propel it to achieving its objectives. Wonderlands stockholders are categorized into two institutional shareholders and individual shareholders. Institutional shareholders refer to organizations that flip bought shares in this company with the hope of realizing returns from their investment. Examples of such organizations might include Virgin Airlines Company and Sony supranationalistic Corporation.Individual shareholders, on the other hand, are the individuals who purchase shares of a precondition company with the aim of do profits. The founders are the major individual shareholders since they contributed the start-up capital. They be possessed of majority of Wonderlands shares and have great take powers. In totalition, the company has offered shares to other individual shareholders in Frankfurt (Turner, 2011).Interests of shareholders in the companyShareholders have a great rice beer in Wonderland, as noted above. They invest their money in the company with the hope of realizing returns in the short and long term. They are thereof concerned with the profitability of the company. Wonderlands managers have a great province in ensuring that shareholders are contented with the performance of the company. When making decisions ab out the company, they ought to be very careful with the outcome since any loss made by the company go forth be felt by the shareholders. Managers ensure that both the short term and long term effects of their decisions are respectable to the company so as to improve the value of shareholders investment.Powers of the shareholderIn Wonderland, shareholders greatly mould the way it is operated. They decide who provide be the company manager and who give be in the board of directors. Shareholders have voting rights on a motley of retail stores concerning the company. This way of life that the authorized decisions touch on the company, such as mergers, derrierenot be made without their consent. They vote for or against the proposal by the board of directors. Shareholders decision in the company is final. Notably, managers cannot change what has been jointly concur upon by the shareholders (Worthington, 2007).Shareholders as well have the power to make by-laws of the company. By-laws refer to a set of rules and regulations that govern the operation of the company. All the employees of the company abide by these by-laws. Any violation of these by-laws is sanctioned and necessary actions taken. The company holds annual acceptings with its shareholders to wrangle and review the performance of the company. In this meeting, they review the companys grievances for transparency and profitability check. During these meetings, the plant auditor presents periodic reports. Members have powers to either endorse or deflect to endorse these reports. Nonetheless, the powers of shareholders in Wonderland commensurate with the number of shares held in the company. For example, an individual shareholder with 1,000 shares in a company has more powers than the one with 50 shares. This subject matter that if the majority of Wonderland shareholders have 20 shares and one of the shareholders has 1,000 shares, it will require the company to have 50 shareholders with 20 s hares so as to match the voting powers of one member with 1,000 shares (Worthington, 2007).B) EmployeesEmployees refer to the workers in a company. They are directly associated with daily operations and consequently determine the output of the company. They can be categorized into different levels depending on the nature of the company. They include individual contributors, professionals, managers and superior technical professionals, directors and company presidents. In Wonderland, each employee fits in his place in the organization depending on the level of education and skill specialization. In fix up to effectively achieve the objectives of the company, managers have a traffic of ensuring that work is thoroughly structured so as to avoid collision of employees. Similarly, it is important for the managers to conk the vision of the company so that employees work collectively towards achieving this vision (Shukla, 2006).Interests of employees in that location are various inte rests that employees have in Wonderland. One of the virtually important ones is having their fundamental rights respected. These rights include the right to remuneration, right to associate with others, right to sane treatment, voluminoushearteddom from discrimination and freedom of expression, among others. on that pointfore, they will be productive if these rights are honored and if they feel that they are being respected. To achieve this, managers necessitate to knead a working environment that will compel employees to give their topper so as to achieve the objectives of the company (Shukla, 2006).Wonderland employees just like in any other company want to receive competitive pay. matched pay refers to the payment that is made to employees and that which commensurate with the employees skills, level of education and motif in the work place. They expect a pay that is consistent with the market rates (Shukla, 2006).The companys employees also want to be given an opportunit y to take a shit more. This is made possible by increasing their pay with time, paying them for extra time work and commissions where necessary. Another expectation of employees is regular review of their pay. This means that employees do not expect to stagnate in one pay scale. In addition, they need to be given a risk to participate in the decision making process as this will motivate them to work towards the enactment of these decisions (Shukla, 2006).Employee powersEmployees have a great make up ones mind on the care that a company takes. As highlighted above, managers, as the employees of Wonderland, are mandated to run the company. They wherefore have powers to make decisions on the day to day running of the business. If these decisions are sound, the company stands to benefit. However, if they make misguided decisions, the performance of the company will deteriorate. It is the traffic of Wonderlands man resources manager to hire junior employees to endure out midriff and lower level activities of the company. If the human resources manager hires skilled and qualified people for this work, wherefore the company will yield good results. However, if he hires under-qualified staff, Wonderland will not achieve its objectives (Shukla, 2006).The motivation of the employees in the company also athleticss a big role in the achievement of the company objectives. It is the duty of the employee to slabber out the decisions made by the shareholders and the top management. A positively motivated workforce will carry out its duties with passion thereby enhancing the actualization of the goals communicated to them. Negatively motivated employees on the other hand whitethorn affect the reputation of the company by producing poor quality commodities. It is therefore the duty of the company managers to cultivate a participative culture where an employee will be free to communicate his feelings about the company (Shukla, 2006).C) CustomersCustomers are the b uyers of Wonderlands products. They are the end users of its product. They include the parents of children in pre-schools and primary schools. Throughout the manufacturing process, great care is taken so as to produce products that are competitive in the market and they that add value to the customer. It is important for the business to understand the behavior of its customers. Satisfied customers are pillars of any successful business. They also contribute to the reputation of the company if their necessitate are met as they desire. The customers determine the growth potential of a business (Akinnola 2011).Accordingly, every business manager who has the desire to generate income from the business moldiness strive to ensure that the desires of the customers are met. Though customers are not include in the decision making process of the company, they play a big role in enhancing the achievement of the set business objectives.Interests of customersThe interest of the customers in Won derland is to maximize the utility derived out of the consumption of its products. They want the company to meet their needs in a way that creates value for their money. In format to fulfill this demand, the company must ensure that they first survey those needs forwards embarking on fruit. Through this, the company will be apprised of ready market. However, companies that go ahead to make production without consulting from the customers risk market failure (Akinnola, 2011).Power of the customersCustomers have a greater influence on the success of the company than any other stakeholder. It is a known fact that the profits of the company are out of the customers spending. If the spending by the customers is low, then the profitability of the company also declines and the opposite is true. The influence of the customers is so difficult that managers must consult before making any decision affecting them (customers). In the toy industry, customers tastes play a big role. It is im perative for the Wonderland to carry out a look so as to understand the tastes of customers in different parts of the world. Cultural influences also affect the customers decision making process. As the companys products target different cultures, it is important to study these cultures so that the toys which will be produced meet the demands of these markets (Akinnola, 2011).D) SuppliersSuppliers are the firms and the individuals who deliver the resources that the company uses in the production of goods and services. Wonderland openes specific suppliers so as to ensure consistency in the homework of the necessary resources. If resources are not supplied on time, production delays will be inevitable and consequently the customers will not receive finished goods on time. In establishing the relationship between the suppliers and the company, it is important to note that this relationship is base on value. Value in the sense that if the suppliers deliver quality resources, the en d products will be of high quality and therefore goods delivered to customer will reflect value for his money.Interests of suppliersSuppliers are businessmen and therefore their main interest in the company is profits. The second interest of suppliers in the company is to pay off a agreement that will shield them in case the market quavers. Suppliers desire to be in business doneout the year. However, there are seasons when the prices go down making them to operate at a loss. Securing a contract to supply resources to the company means that the prices will not fluctuate and therefore the supplier will make profits all through.Powers of the supplierssometimes suppliers may join forces to dictate the terms of their supply to the company. This is especially in situations where suppliers are few and the buyers are concentrated.When the supplier has a strong brand name, he may have greater influence in the company than other factors. Nonetheless, mutual agreement between the supplier and the company is mandatory to ensure that a sustainable relationship exists. To neutralize these powers, Wonderland can contract for its needed resources in advance so as to prevent the supplier from misbehaving as the market changes.Secondary StakeholdersA) The governmentThe role of the government in Wonderland cannot be overlooked. Being an external stakeholder, it plays an important role in defining the external environment inwardly which the company operates. The roles of the government in the company are executed by a specially formulated authorisation that is answerable to the government. The main interest of the government in the company is to square up its operations so as to ensure that consumers do not encounter loss as a result of business activities. The government therefore regulates the competitive perpetrates, and the industry-specific practices. In addition to its regulatory roles, the government has powers over the Wonderland Company. It can revoke its lice nse and subject it to legal actions in case its activities are not acceptable in the rural area where it operates (Enotes, 2011).B) The mediaMedia plays an important role in Wonderlands growth. For example, the company will use media to reach out to the target customers. Media also creates a forum whereby the customers express their views about given company. The media can influence the image of the company among the customers and therefore influence their purchase decision. The company must therefore cultivate a positive relationship with the media so as to have a positive image in the face of its stakeholders. As out-of-the-way(prenominal) as Wonderland is concerned, efforts have been put in place and agreements achieved with Disney and childrens TV programme producers so that the company will use the character of these programs in designing toys and accessories (Liss, 2000).C) CompetitorsCompetitors are other important stakeholders in the company. The presence of competitors in the industry help in improving the quality of products produced and services rendered. The interest of the competitors in a company is to learn its weaknesses and capitalize on them. There is competition for customers as well as market share. Our companys managers therefore need to be cautious when disclosing information about the company that can be used by the competitors to the disadvantage of the company, especially in a market where there are many competitors (Carlson 2004). It is important for our company to take a survey of the market so as to identify competitors, their weaknesses and strengths. In the toy market, Wonderland faces stiff competition from Mattel and Hasbro. Both have been in the market for many years and therefore offer stiff competition to Wonderland in its bid to capture the promising markets all over the world. In addition, the two companies have strong brand names besides offering a diversity of products targeting different customers.D) Lobby groupsA lob by group refers to a allurement of people who come together to advocate for certain interests that they feel are threatened by the decision made by the company leaders. In as much as lobbying affects the performance of the companies, it is one of the trusted means through which proper functioning of the businesses can be achieved. Environmental activists are examples of a lobby group that greatly influences the operations of Wonderland. With the discharge of spherical warming taking priority, they seek to regulate the amount of carbon dioxide that the company releases in the process of role model the toys. Their interest is to ensure that the operations of the company do not negatively affect the environment. Lobby groups have powers to influence the activities of the company. They can influence the consumers to boycott the products of the company. It is therefore imperative for the company to establish a positive relationship with the lobbyists so as to avoid instances of being accused for undertaking illegal activities (Hart, 2004).E) Local communityWhen the company undertakes incorporated social responsibility activities, its intention is to create a positive preserve on the local people directly related to the company. In Wonderland, local communities are the people who surround the company. In case of harmful emissions from the company, the local community would be the first to receive the effects. Local communities offer the local infrastructure that the company needs in order to achieve its objectives. On the other hand, they expect the company to pay back by carrying out activities that do not adversely affect them. These stakeholders have powers to influence the company to either continue with its activities or to stop its operations. They are able to conflate and stop the company from causing negative effects to the community (BusinessLink, nd).The spherical SocietyGlobal clubhouse, in its most basic definition, refers to the society that is interconnected together into a single community with improved levels of interaction. Global society is a consequence of the globalization process. Human beings are social by nature and would embrace any means that brings them close to each other. manners of internet technology, people can communicate with other on the far side of the world just by a click of the mouse. Nonetheless, global society deals more with the individuals in the society than it does with the general society. It is the efforts of individuals that lead to the ontogeny of global society. The vision of the founders of Wonderland was to reach customers in all parts of the world. globalisation has speeded the achievement of this vision by facilitating prompt marketing and distribution of the company products. Generally speaking, global society has improved efficiency with which people in the society interact (Taylor Francis, 2011).Integrating the concept of global society into the operations of any business ra ises issues that are not consistent with the goals of the company. Some of these issues estimation the accomplishment of the business objectives while others hinder this accomplishment. These issues includeCultural differences unfairness in developmentEnvironmental degradationHuman rights abuse giving medication structures1) Cultural DifferencesCulture refers to a set of beliefs that a given group of people has adopted as their way of life. No culture is greater than the other and attempting to change peoples culture is an effort in futility. Founders of Wonderland decided to launch their operations in areas with a culture different from that of the companys home country so as to be more competitive and more profitable. They also wanted to outsource raw materials from other countries where the toll of acquiring those resources are lower than in the home country. (Smith Ethel, 2007).The most successful companies are those that have understood the cultural differences of target cust omers. These companies keep abreast of the importance of these differences and will research ways to fulfill customer needs without interfering with their cultures. Wonderland understands that people from different cultures might have different approaches to the same issues (Smith Ethel, 2007).2) Inequity in DevelopmentThis refers to the differences in the levels of development in different countries. It is measured both in economic and infrastructural terms. Inequity in development affects the running of international companies. Factor endowment contributes more to this inequality whereby companies that are endowed with more resources excel better than those with fewer resources. With development inequality being undergo in the global society, it is hard to achieve a fair play ground where all companies can compete favorably. Also, as a result of differences in the factors of production, massive movement of labor from one country to other is affecting the operations of the compan y. For this reason, a difference in Wonderlands prices is justifiable. In countries where cost of operation is low, our products are low and vice versa. In general, companies operating in the global environment are as competitive as their resources can allow (Taylor Francis, 2011).3) Environment DegradationEnvironmental degradation is another issue that global society has brought. The issue of global warming is being communicate and measures being put in place to combat global warming. The Kyoto protocol of 1997 that sought to regulate the percentage of carbon dioxide released into the atmosphere from the industries is still in discussion with companies being forced to adhere to the restrictions imposed by this protocol. Wonderland therefore checks on its processes to avoid legal actions from being instituted against it. Notably, in the toy companies, modeling plastics releases smoke into the atmosphere. Being part of the global society, the company will take measures to ensure t hat it honors this requirement (Taylor Francis, 2011).4) Human Rights AbuseWhen operating in a global society, it is possible to unknowingly promote the abuse of human rights. overmuch business is done via the internet without necessarily knowing the processes that take place at the other end. For example, a company may order a product online. The supplier will send the consignment to the buyer. Without proper research the buyer may not know how this product has been manufactured. The supplier may have used child labor, which is in contravention of basic human rights. Wonderland will ensure that it chooses suppliers that do not engage in such activities.5) Government structures in a global societyAnother issue that Wonderland faces when operating in a global society is the difference in government structures. The structure of the local government where the company is located may be different from the structures of the other country. An example of this is where the local government embraces socialism economy and the foreign country embraces capitalism economy. Secondly, a government may be aristocratic while another one may be democratic. Operating in varying government structure may be difficult therefore companies will need to understand this from the outset (Taylor Francis, 2011). report of the Life of Frederick Douglass Summary fib of the Life of Frederick Douglass SummaryFrederick Douglass revolutionary novel, Narrative of the Life of Frederick Douglass An American Slave, sent a seismic shock through American society, altered many peoples perception of the peculiar institution, and utilise a stylistic combination of flawless rhetoric and his poignant first-hand account of childhood shattered by buckle downry. Douglass childhood was marred by an all-inclusive sense of nothingness, he did not know his parentage, mother, age, or birthday he felt inferior to white children, and lusted after the simple knowledge about themselves the whites regarded so casually. Through revealing specific inside information of his childhood experiences Douglass creates an stirred connection with his intended audience, Christian, white, Northerners, and by use of pity, strengthens that bond with every paragraph.Douglass begins his persistent tale with one of the few cemented truths of his childhood his birthplace. He was born in Tuckahoe, Maryland, to Harriet Bailey, an attractive slave woman with a dark complexion and light, sweet demeanor. However, these small truths were overshadowed by dark, looming clouds of uncertainty, which posed more questions than it ever answered. A new(a) Douglass was left confused Who was his biological father? Why was he so cruelly separated from him mother? What was his true age? Was the noble in truth his Father? These questions pestered Douglass for years, and as the excerpt explains, he had no venue through which to glean the information. I was not allowed to make any inquiries of my masterHe deemed all such inquiries on the part of a slave improper and impertinent. Douglass spent his childhood swathed in mystery, he never had the chance to enjoy the warmth of a mothers love, swathed, bundled, protected.Douglass accounts his separation from his mother for a variety of reasons including an effort to solicit pathos from his readers, illustrate the magnitude of inhumanity bestowed upon slaves, and to pull to white mothers, who would deem the action both barbaric and unforgiveable. Douglass reflects upon his mothers death with very little emotion, and states She died when I was about seven years old, on one of my masters farms, near Lees Mill. This quote exemplifies an understatement at its best Douglass remarks upon his mothers death the way one talks about the weather, matter-of-fact and resigned. The casual way he speaks of his mothers absence in his life is directly conflicts with the sacred bond betweenmother and childset forth through countless books and artworks, such asLa Pieta.Acc ording to Douglass, separating a mother and child before twelve months was a common practice in Maryland, an action which most likely would have been deemed irreprehensible by sympathetic northerners.Douglass also tackles another large and unsolved topic the mysterious individuality of his father. Although Douglass is mostly uncertain of the details of childhood, one concrete fact remained a constant his father was white. Douglass writes The vista was also whispered that my master was my father but the correctness of this opinion, I know nothingthe means of knowing were withheld from me. This quote is perhaps the most profound piece of the provided excerpt, not only did it add a new and puzzling aspect into the glimpse of Douglass childhood, but it also provided ammunition to enrage the pious, abolitionist, Northerners. Douglass rawappeal to emotionspeaks volumes, the scope of slavery knew no bounds, and bent the moral code of the 19thcentury to sheath its depraved ways. Douglass non-existent father is introduced alongside the death of his mother, conjuring up feelings of humanity and pity for Douglass among his intended audience.Douglass innocence was snatched away by the poisonous talons of slavery, go away him vulnerable to the plights facing the adult world while still within the confines of childhood. By recollecting thetraumatic eventsof his early years he solicits a assault and battery of emotions from his intended audience, ensuring the success of his slave narrative. The death of his mother and hidden the identity of his father, Douglass paints a picture of heartache, loneliness, and uncertainty. In conclusion, Douglass detailed recollection of his past created pathos within his intended audience and undoubtedly opened the eyes of a plethora of ignorant Americans who simply believed slavery was a natural practice within Americas boundary lines.