Compare the Techniques Used in Two Adverts by Holiday Companies to Target Their Audience and Sell Their Product

Compare the techniques used in two have-to doe withs by spend companies to fall guy their hearing and sell their mathematical harvest. In this essay I will discuss the similarities and exits of two holiday arouses wholeness for Blackpool and the other for Ibiza. Firstly I will discuss the layout of the adverts.The Blackpool ad has a central picture of recognizable attractions such as the Blackpool jerk and ferris wheel by the harbour which shimmers with light which brainyens up the advert, similarly the Ibiza advert has a central eye surprise picture of three young people dancing express emotion and a sexy young female posing on her own on the beach whilst the sunshine is setting.The Blackpool ad has the writing on the left chip in side which states the main important facts and a postcard in the middle of the picture and information listed where as Ibiza has their images on the left, small white font which isnt clear and few aspects indite around the ad. This give a diametrical feed back to the earreach that their images are their main appearance where as Blackpool is detailing both information and few images.Their adverts are different because Ibiza focuses their holiday for a younger generation to seek out exchange that holiday or product for that specific type of earshot, where as Blackpool specialise for an aged generation to sell their product. Secondly the font. The Blackpool advert is bold and simple, making it visible and easier to understand. It is printed in a white and dark blue background which makes it stand out, where as the Ibiza ad font is bold neon touchs such as white, red, yellow and pink in the slogan, and their contact information.It uplifts and levier the younger audiences attention where as Blackpool draws older calmer people to come relax. There are a lot of different font styles in the Ibiza advert, the word Ibiza is written in a 3D effect making it look glamorous and exciting where as the Black pool is capitali zed on the first letter written in a plain exclusively simple structure. Ibiza sets their ad to be childs playky based on their audience still Blackpool seeks for a calmer further organised audience. Thirdly the colours.The Blackpool advert uses are soft but good colours such as white, black, with a touch of pink, blue, orange and yellow to emphasis their intent and contact details. The colour gold suggests, that having the best time of your life on your holiday. On the other sacrifice Ibiza advert uses bold neon colours such as red, pink, yellow, black similar to Blackpool but much(prenominal) thistly for the attention to target their on red ink audience, where as Blackpool was as bright appearance mainly for the tower and Ferris wheel which mainly their dazzles with lights around them.Blackpool was generally advertising for the older generation which is a calmer appearance for relaxing, going sightseeing and having fun in a basic manner but on the other hand Ibiza advert appealed for the younger generation which settles for livelier and exciting appearance for their audience. The language which was used in Blackpool was plain face which give full details which the reader could understand clearly whereas Ibiza was written in slang for their slogan and also written in a different font style and plain English for the contact, jam and general aspects of the holiday about getting there.Blackpool features their audience to read about more of their advert, but Ibiza settles for more pictures and their language of detail cannot be read clearly but also have a bright and groovy effect when you read their colourful advert. Their main idea of their language was to attract younger and older audience based on their structure of their advert and how it is written and to sell their product.The Images which Blackpool uses to enhance their advert for their audience are the direction or map, the beach, winter gardens, the Blackpool tower and the tower ballroom danc ing, and also a apologize phone number, the older generation are more sensible with their money because the adverts gives a package of holiday and more fun and exciting features of relaxing where as Ibiza uses three young people having fun express mirth and having ice-cream, a group of friends in a limo chilling going out, eight different gentle wind shots of youngsters posing on a track (road), three dancing ,and two mainly outstanding the advert set on the background in the evening while sun is setting on a beach, the temperature and how much the drink prices are, and lastly the map with different locations and the website and contact detail.The reason Ibiza uses more images and more colour s for their liver younger audience was to specialize on the main appearance on selling their product whereas Blackpool does the same but in a calmer and professional manner for the older audience. The Slogans. Blackpool theme was gilt the time of your life which is located on the top right hand corner written in two different fonts and also in white but was not eye catching for their audience based on its location, on the other hand Ibiza own was situated a few inches underneath its art gallery Ibiza, written in a stylish font, bold and colour white uplifting corporation beats with a deep indie poolside vibe same asBlackpool but its eye catching for their main audience and it also uplifts the background of the images of their main attraction. It row says it all about the club symphony and the atmosphere that you will be having fun for this whole time whereas also for Blackpool but with a calmer sensation. In conclusion the main similarities Blackpool and Ibiza in relation to target their audience. Their colours are similar but the difference is that Ibiza got more and its brighter than Blackpool has softer colours. Their slogan is written in different fonts and their details but the difference betwixt both they are attracting two different styles of people for t heir advert.Their images both speak out for the ad but Ibiza has bolder and larger than Blackpool where as is smaller and calmer features towards their audience. The language both written in plain English but the difference is that Ibiza has slang to their slogan and Blackpool do not have. The similarity for their font are bolder and clear for their heading Ibiza and Blackpool, their contact detail, and also their colours such as white, pink, orange and yellow in certain words pointed out in their advert information. In closing the similarity is that they both settle to sell their product to their audience but their difference is that Ibiza targeted a younger people who want to have lots of fun where as Blackpool generally settles for a calmer older group who wants to have fun but relaxing holiday.