Stirling sports Essay Example for Free

Stirling sports EssayStirling Sports opened their first hold on on Dominion Road in Auckland in 1964. The first Stirling Sports franchises were awarded in 1983 after Stirling Sports had invested almost 20 years in developing the best sports retail broths in New Zealand. Stirling Sports Dunedins mission statements asserts, The Dunedin fellowship s gratuitys positively about their Stirling Sport experience. Their logo is We love our sport, an apt summary of the making love held by have intercoursement and staff for their products, service and the specialist knowledge they provide. Stirling Sports is the genius of the New Zealand leading retailers of boast goods. Stirling Sports has a huge range of sports clothing and mens and womens shoes, supporter gear and more. In 2004, Russell and Sue became aware of an prospect to purchase the Stirling Sports Dunedin area franchise and made the decision to buy within a week. Since they originated from the Otago region, this was an oppo rtunity to seeded player home. After some negotiation they successfully acquired the franchise and began to determine how best to manage the cardinal operations.After some deliberation, thedecision was made that Sue would move to Dunedin and manage that store, while Russell continued to manage the Kapiti store. Russell and Sue decided to buy the franchise with the existing staff at the Dunedin store. The store had to become profitable, so changes needed to be made. However, the change in structure and process did not suit everyone and staff left. Previously, the store had been managed from Auckland, so some having the manager on-site was very different from the previous management style.Stirling Sports adopts marketing strategies establish on the seasonal nature ofvarious sports, student population migration during semester and holiday levels, public holidays and festive seasons Christmas is one of the biggest financial periods with equipment, clothing and shoes being in demand f or Christmas gifts. In-store specials, glossy flyers, and newlyspaper and radio advertizing are all useful means of marketing their products to all of their customer segments. The March/April period is the second-largest cash-flow period with the beginning of winter sports, such(prenominal) as rugby, soccer, netball, volleyball and basketball, traditionalisticly boosting sales.September/October is also a peak period, with the focus particularly on fitness and getting back into shape after the ravages of winter lifestyle choices. Sports such as cricket, tennis and softball also begin which may require the purchase of new equipment, uniforms and speciality footwear. Many sports are now played all year round, which is beneficial in maintaining an refreshing level of monthly sales in addition to seasonal cash-flow peaks.RETRIEVED FROM HTTP//STIRLINGSPORTS. CO. NZ freedom fighter Sport is a substantially known brand name throughout New Zealand and Australia.Until 2006, Rebel had no big-box sports competitor, prompting the use of the well-known slogan No ones got more sports gear. However, Lane Walker Rudkin, owners of sports franchise Stirling Sports, have announced plans to launch some(prenominal) large format stores across the country, beginning with a store in Christchurch, which opened in mid-2006.This followed the break-dance of a deal between Briscoe Group and LWR a year earlier, which would have seen Briscoe buyout the Stirling franchise. Since Stirlings big box launch, Rebel has dropped their original slogan, which has been replaced with Lets Play, backed by a new marketing campaign which targets a wider audience from the traditional club-orientated team sport audience.The company is also continuing their aggressive expansion programme, launching several smaller-format stores such as Napier and Taupo to allow branches to reach further into provincial areas. Briscoe Group. (n. d. ). Retrieved March 15, 2014 from http//en. wikipedia. org/wiki/Briscoe _Group The latest retail customer blessedness report for New Zealand from research organisation Roy Morgan Research reveals that Rebel Sport has emerged as the sports store with the highest fortune of satisfied customers.Rebel came in at at 82. 0 percent for the 12 months to December 2009 (up 4. 4 percent points from the 12 months to December 08). Stirling Sports was third with 77. 5 percent (down 2. 9 percent from the same period). The form as a whole has performed below the average for all non-food stores. It seems all sports stores need to close the hoo-hah in improving their levels of satisfaction. Sports Link. Sporting Goods Outdoor Retailing. (May 17, 2010). Retrieved from http//www. mysportslink. net/rebel-sport-leads-the-way-cms-837.